About brandxb

Built on ambition.
Driven by results.

We are a full-service marketing agency with deep roots in the UAE's most competitive industries — and a relentless focus on brand growth.

Our Story

From F&B roots to full-service powerhouse

brandxb began with a singular focus: helping food and beverage brands grow in one of the world's most competitive markets. We understood the UAE's dining culture intimately — the expectations, the pace, the appetite for quality.

Over the years, our clients asked us to do more. Strategy. Digital. Events. Media. And we delivered — every time. That track record of saying yes and executing flawlessly is what transformed brandxb from a specialist agency into a full-service marketing force.

Today, brandxb houses two specialized divisions — foodxb for the F&B sector and connext for events and PR — while the parent agency handles broader brand, digital, and marketing mandates.

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Specialized Brands
Our Mission

Our Mission

To empower brands with fearless strategy, bold creativity, and data-driven execution — helping them grow, compete, and lead in their markets.

Our Vision

Our Vision

To be the most trusted marketing ecosystem in the MENA region — where every brand we touch becomes stronger, more recognized, and more profitable.

Our Values

Our Values

  • Bold over safe
  • Data over gut feeling
  • Outcomes over output
  • Partnership over transaction
The Ecosystem

One agency family, three expert brands

The parent agency. Full-service brand strategy, digital marketing, creative, media, and consulting for any industry.

Our Services →

F&B specialized — marketing, menu development, concept creation, restaurant management, recruitment, and franchising.

Explore foodxb →

Events and PR specialists — from intimate activations to large-scale shows, and from press coverage to reputation management.

Explore connext →
The People Behind the Brands

Meet the team

20 specialists across strategy, creative, production, digital, and operations — all obsessed with one thing: making brands win.

Founders

The vision behind brandxb

The people who started it all — and still drive every decision.

Hussein Karaki

Hussein Karaki

Chairman & Board Member
Daniel Nassar

Daniel Nassar

CEO / Founder & Board Member
Darine Balqis

Darine Balqis

COO / Founder & Board Member
Trevor Healy

Trevor Healy

Vice Chairman & Board Member
Production Team

Crafting the visuals that move people

Every frame, every cut — built with intention.

Mark Hobz

Mark Hobz

Chief Production Officer
Muhammad Shelan

Muhammad Shelan

Head of Videographer
Ira Dyachenko

Ira Dyachenko

Videographer
Sharwan Dsouza

Sharwan Dsouza

Videographer
Creative Team

Design that makes brands unforgettable

Concept to execution — ideas that earn attention.

Farrukh Abdurahmonov

Farrukh Abdurahmonov

Chief Creative Officer
Omar Khaldi

Omar Khaldi

Chief Creative Director
Nada Qassem

Nada Qassem

Graphic Designer
Digital Marketing Team

Performance-driven, data-backed results

Growing brands where it counts — online.

Wissal Basti

Wissal Basti

Project Manager
Muhammad Danish

Muhammad Danish

Digital Marketing Manager
Habil Zafar

Habil Zafar

Web Developer
Operations Team

The engine that keeps it all running

Influencers, content, social, and operations — the force behind every campaign.

Joseph Ghaleb Moujally

Joseph Ghaleb Moujally

Director of Business Development
Ashwin S Varghese

Ashwin S Varghese

Content Creator
Salma El Hak

Salma El Hak

Social Media Manager
Aniqa Zia

Aniqa Zia

Operations Manager

Want to be part of this team?

View Open Positions →
Work With Us

Ready to build something great?

Let's talk about your brand and how brandxb can take it to the next level.